Creativity, Marketing and Clamshell Packaging

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So often retailers and manufacturers want to conduct promotional periods or sell promotional items, but are limited in the methods of creatively packaging goods outside of their traditional methods. This is usually where clamshell packaging comes in.

Clamshell packaging is completely customizable – if a manufacturer needs a specific shape, or one molded around an unusual object, clamshell packaging is truly their only option, because it is the only process able to meet such flexible demands.

Consider the numerous “bath sets” sold as complete gifts during the holiday seasons. These frequently include a few luxury bath oils, a lovely scrub brush, and a candle or special soap. Traditionally these sets are packaged in a single clear container that allows for easy viewing, and which holds the items in place. This type of packaging is clamshell packaging.

Now imagine the same bath set in a rectangular cardboard box. Then you could understand why creative clamshell packaging is so valuable for selling products.

What is Clamshell Packaging?

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Imagine a clam’s shell – it is a hinged object, with two halves that fit perfectly together. The shell itself protects its own contents with its durable materials and intelligent design. This is the concept behind modern clamshell packaging. Meant to protect the contents of a package through strong materials formed into the best design, clamshell packaging is used to hold everything from medications to watches.

Clamshell packaging relies on plastic molded to perfectly fit an item, and usually incorporates a pocket of air to serve as a shock absorber, or insulation against heavy blows or dropping. For example, many “pay as you go” and cellular phones are packaged in simple and easy to “see through” clamshell packaging. This allows them to be transported without damage and yet be completely viewable to consumers.

This durability is the reason both fragile and heavy-duty items find a frequent home in clamshell packaging on many department and grocery store shelves.

About Thermoforming

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Thermoforming is a method used to make plastic clamshell packaging. This type of packaging is used in many products. If you have a product that you want to safely display without fear of it been broken or stolen, clamshell packaging is the choice for you. The thermoforming company will take your product and create a mold that fits it exactly be heating plastic and then stretching it to the item’s exact specifications. This is then sealed shut in such a way that damage is highly unlikely and it cannot be opened quickly, deterring shoplifters. This also allows you to keep multiple components of a product together. The package is made from clear plastic, allowing the manufacturer to include a cardboard insert with information and instructions for the consumer. The process is easy and thousands of packages can be made each hour. The packages protect the items during shipment, storage, and sale. All in all, thermoforming is an incredibly cost-effective and efficient way to ship and display your products.

Choosing Thermoforming Packaging

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Thermoforming is a method used for making plastic packaging. Also called clamshell packaging, thermoforming uses plastic stretched over a mold to create specifically shaped packages. The packages use inserts of paper or cardboard to provide a label that can be read from the outside. The package is sealed once the product is inserted and then it cannot be opened until the consumer takes the product home and cuts the package apart. This type of packaging allows the consumer to see what they are buying before they make the purchase. The parts and instructions are kept safely inside. Retailers like this type of packaging because it is easy to set up on hooks and takes up less space than other types of packages. It also deters shoplifting of the products. It is also easy to safely ship this type of package; the items inside are protected from breakage and moisture.

Choosing Thermoformed Packaging

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Thermoformed packaging, also known as clamshell packaging, is a type of plastic packaging used for many products. Everyone is familiar with thermoformed packaging, since it is the most common type of packaging used today. You can find it used for products that have several parts or that are sensitive to damage. The packaging is made to fit the products exactly while providing an airtight seal. This keeps out moisture and keeps consumers from opening the packages at the retail store. The packages use cardboard or paper informational inserts as well as outer stickers. Customers can see the product through the plastic, giving them a precise idea of what the product actually looks like. The sealed package assures the customer that the product is brand new and has all its parts intact. This type of packaging is easy to use and is an affordable way to protect the product during distribution and while it is displayed on retail shelves.

Using Thermoformed Packaging

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Thermoformed packaging is a process used for making plastic packages to accommodate any size or shaped product. Thermoformed packaging uses a special heat process that stretches plastic over a prepared mold. The result is a perfectly shaped package for the item. You are probably familiar with this type of packaging. It is clear plastic that is used for all types of products including light bulbs, cell phones and small electronics. The clear plastic allows customers to see the product before buying, simultaneously eliminating the ability to remove the item until it is paid for. This type of packaging is also known as clamshell packaging and is the most common type of packaging currently used in retail. It is easy to distribute items in packaging and retailers find it easy to put on shelves or hooks. The packaging is airtight to ensure the integrity of the products.

Clamshell Packaging is a Good Choice

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Clamshell packaging is one of the best choices for product packaging. Clamshell packaging is made from hard plastic that can be made to form around the product inside. This type of packaging is economical to use. It allows for easy packing and distribution, and the retailers can easily display the products on hooks or shelves. This saves space both in distribution and sales. The products are displayed inside of the clear outer shell, allowing consumers to look at the product without removing contents. You can provide easy cardboard or paper inserts that give the company name, logo and other important information about the item. You can even use informative stickers on the outside of the plastic package. Plastic packages are also more secure than most other packaging, allowing retailers to reduce product theft. This packaging comes in many easy to use standard sizes or can be custom made to your specifications.

Choose Convenient Clamshell Packaging

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Clamshell packaging is plastic packaging that is made to protect products and helps display them on store shelves. Clamshell packaging can be custom made to fit your item or you can choose from several standard sizes. The packaging is made from a sturdy clear plastic so that people can see the contents inside. You can also add a paper label on the inside to provide information about the product. This type of packaging stores a product compactly and conveniently, allowing for much easier distribution and display. It also ensures that all the parts for the item are kept together inside, since people can’t easily open the package until they get home. Plus, this type of packaging is also affordable. A mold is made in the exact shape needed and as many packages can be made as needed. The packaging is also recyclable, making it a good choice for the environment.

Cold Form, Cardboard, and Thermoformed Packaging are All Popular

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Cold Form, Cardboard, and Thermoformed Packaging are All Popular

American consumers see a number of different kinds of packaging on the store shelves every time they go shopping, from blister packs and thermoformed packaging to those hard-to-open clamshells and the trusty, regular cardboard box. Each package is made in a different way and serves a slightly different purpose. The type of packaging used depends on the needs of the company who makes the product in question. From thermoformed packaging to cold forming, plastic is the most common type of material used in packaging. This is because it is easy to work with and is cheap, which lowers the cost of the product for the consumer. Cardboard is also still a very popular material used in packaging. However, plastic packaging allows customers to get a good look at the actual product they are buying, while the cardboard box generally only allows room for pictures and descriptions.

Use of the Clamshell Packaging

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Use of the Clamshell Packaging

As many people know, clamshell packaging can sometimes be rather difficult to open. This type of packaging has one (and sometimes two) layers of thick plastic that is soldered around the edge, providing solid packaging that is nearly impenetrable. While some people may find this frustrating, there is a very good reason for this type of package to be used so often: it allows the company and retailers to show off their products– rather than keeping them hidden away in a box or behind a glass case – and it reduces the chance of theft. This will ultimately keep the cost of items down for consumers. Some companies are beginning to make clamshell packaging that is somewhat easier to open for consumers, yet still difficult for shoplifters to open while in a store. This style of packaging is used on a number of retail items, particularly electronics, such as cables, remote controls, and even toothbrushes.

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