Use of the Clamshell Packaging
As many people know, clamshell packaging can sometimes be rather difficult to open. This type of packaging has one (and sometimes two) layers of thick plastic that is soldered around the edge, providing solid packaging that is nearly impenetrable. While some people may find this frustrating, there is a very good reason for this type of package to be used so often: it allows the company and retailers to show off their products– rather than keeping them hidden away in a box or behind a glass case – and it reduces the chance of theft. This will ultimately keep the cost of items down for consumers. Some companies are beginning to make clamshell packaging that is somewhat easier to open for consumers, yet still difficult for shoplifters to open while in a store. This style of packaging is used on a number of retail items, particularly electronics, such as cables, remote controls, and even toothbrushes.
admin @ July 11, 2008
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